50 Black-owned kids shops

50 Black-owned kids brands to follow and shop from! ✨  from books and toys to clothes and accessories, and many more — there are so many incredible shops to support! next time you’re looking for a baby shower or birthday or ‘just because’ gift, consider ordering something from these small shops! 💛

earlier this summer, I compiled and shared a list of 25 Black-owned kids brands on Instagram. I wanted to give the list a permanent place here on my blog, plus add to the original list! below, you’ll find 50 Black-owned brands that sell all sorts of kids products, organized by category. I also shared a quick blurb about the shop, plus links to their Instagram and website to start shopping.

don’t forget: “when you buy from a small business, an actual person does a little happy dance” 💛


@lucylueorganics / organic baby clothing / WEBSITE
@minifridayatl / modern kids streetwear / WEBSITE
@candidartkids / kids reversible quilted jackets / WEBSITE
@avaandisa / linen & cotton children’s wear / WEBSITE
@shopsacko / hand-dyed garments / WEBSITE
@milesandmilan / gender-neutral kids clothes / WEBSITE
@loganandgreys / handmade children’s clothes / WEBSITE
@lepetitorganic / eco-friendly, vintage, handmade children’s shop / WEBSITE
@minibrooklook / organic everyday kids wear / WEBSITE
@smallerexplorer / vintage, gender neutral clothing / WEBSITE


@becauseofzoe / hair bows / WEBSITE
@shopoliviaj / children’s socks and tights / WEBSITE
@sunandlace / leather baby and toddler shoes / WEBSITE
@rowanandcompany / hair bows (as well as pacifier clips and teething toys!) /  WEBSITE


@carabnaturally / natural hair and skin are for babies and children / WEBSITE
@alaffia / body lotions, shampoos, conditioners, body products / WEBSITE
@bgskidsSPF 50 sunscreen for kids created by Black Girl Sunscreen / WEBSITE
@playpits / natural deodorant, perfect for entire family / WEBSITE


@puzzlehuddle / diverse kids puzzles / WEBSITE
@braveandkindbooks/ indie kids bookshop / WEBSITE
@littlelikeskids / diverse jumbo kids puzzles / WEBSITE
@justlikemebox / monthly book subscription service / WEBSITE
@paperplaywonder / finger puppets, coloring pages, paper puzzles,  puppet theater sets / WEBSITE


@shop.opalandfig / handmade heirloom dolls / WEBSITE
@harperimandolls / handmade linen keepsake dolls / WEBSITE
@mecharisdolls / handmade dolls / WEBSITE
@malavilledolls / dolls available with different skin tones, hair styles, etc. / WEBSITE
@thefreshdolls / diverse dolls that represent all children / WEBSITE


@modern.mama / suction bowls + plates, silicone bibs, spoon set / WEBSITE
@rootedbabyco / African inspired children’s items (teethers, meal supplies) / WEBSITE
@prettypleaseteethers / teething toys, pacifiers, silicone bibs, pacifier clips / WEBSITE
@Eizzybaby_ / silicone bibs, collapsible snack cups /  WEBSITE
@simka.rose / silicone bibs, plates, nursing covers, swaddles / WEBSITE
@estella_nyc / hand-knit baby gifts / WEBSITE
@stinaandmae / bibs, changing mats, swaddle blankets and more / WEBSITE


@Henrymasks / colorful kids masks (come in 4 pack) / WEBSITE
@nsmithcollection / themed masks like Mickey Mouse, Disney princess, Spiderman, etc. / WEBSITE
@noelbynoelb / masks in fun patterns, including a DIY ‘craft mask’ / WEBSITE
@keeleystudio / reversible@noel masks in fun colors and patterns /  WEBSITE 
@prettydopevinyl / mermaid, pirate, superhero masks featuring Black boys and girls / WEBSITE

*many of the retailers shared below in this post also sell masks!


@kidochicago / toys, books, clothes, accessories / WEBSITE
@taylorandmax / eco-friendly, elevated children’s clothes / WEBSITE
@darlyngandco / baby items including apparel, teething toys, diapers bags, and more / WEBSITE
@kidsswagco / Canadian retailer offering kids toys, apparel, backpacks, and more /  WEBSITE
@goodeeworld / curated marketplace with home and lifestyle items (including some kids items) /  WEBSITE
@royalbabiesandtots / cute and affordable children’s clothing / WEBSITE


@shoplovedua / changing baskets + Moses baskets / WEBSITE
@terico.ca / leather mats / WEBSITE
@heritagebabydesigns / ring slings / WEBSITE
@Hendrixandcompany / handmade baby photo props and monthly signs / WEBSITE
CORRECTION: I mistakenly and incorrectly listed @simka.rose as a Black-owned business. The shop is not Black-owned, but does support other Black-owned shops.

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4 thoughts on “50 Black-owned kids shops

  1. I have been a private nanny for six years. You already know little ones need a lot of things; now multiply that 3x and it seems like I’m always shopping. Now I have a better way to support Black owned Businesses, 365!
    All this experience allowed me to write my first children’s book. The website is in development, but the book is available on Amazon.com and Barnes and Nobles.
    I would be honored to be featured along with these other amazing businesses

  2. This list is amazing. I’m always looking for black owned businesses to support (Especially when shopping for my daughter)

    I aspire to make this list in the future!

    I started a kids hair bow line http://www.zeanieb.com. The bows are handmade my me and we offer styles in ethnic inspired prints.