50 Black-owned kids shops

50 Black-owned kids brands to follow and shop from! ✨ from books and toys to clothes and accessories, and many more — there are so many incredible shops to support! next time you’re looking for a baby shower or birthday or ‘just because’ gift, consider ordering something from these small shops! 💛

earlier this summer, I compiled and shared a list of 25 Black-owned kids brands on Instagram. I wanted to give the list a permanent place here on my blog, plus add to the original list! below, you’ll find 50 Black-owned brands that sell all sorts of kids products, organized by category. I also shared a quick blurb about the shop, plus links to their Instagram and website to start shopping.

don’t forget: “when you buy from a small business, an actual person does a little happy dance” 💛

CLOTHING

@lucylueorganics / organic baby clothing / WEBSITE
@minifridayatl / modern kids streetwear / WEBSITE
@candidartkids / kids reversible quilted jackets / WEBSITE
@avaandisa / linen & cotton children’s wear / WEBSITE
@shopsacko / hand-dyed garments / WEBSITE
@milesandmilan / gender-neutral kids clothes / WEBSITE
@loganandgreys / handmade children’s clothes / WEBSITE

@lepetitorganic / eco-friendly, vintage, handmade children’s shop / WEBSITE
@minibrooklook / organic everyday kids wear / WEBSITE
@smallerexplorer / vintage, gender neutral clothing / WEBSITE

ACCESSORIES

@becauseofzoe / hair bows / WEBSITE

@shopoliviaj / children’s socks and tights / WEBSITE

@sunandlace / leather baby and toddler shoes / WEBSITE

@rowanandcompany / hair bows (as well as pacifier clips and teething toys!) / WEBSITE

PERSONAL CARE

@carabnaturally / natural hair and skin are for babies and children / WEBSITE
@alaffia / body lotions, shampoos, conditioners, body products / WEBSITE

@bgskids / SPF 50 sunscreen for kids created by Black Girl Sunscreen / WEBSITE

@playpits / natural deodorant, perfect for entire family / WEBSITE

PUZZLES, GAMES, & BOOKS

@puzzlehuddle / diverse kids puzzles / WEBSITE
@braveandkindbooks/ indie kids bookshop / WEBSITE
@littlelikeskids / diverse jumbo kids puzzles / WEBSITE
@justlikemebox / monthly book subscription service / WEBSITE

@paperplaywonder / finger puppets, coloring pages, paper puzzles, puppet theater sets / WEBSITE

DOLLS & TOYS

@shop.opalandfig / handmade heirloom dolls / WEBSITE
@harperimandolls / handmade linen keepsake dolls / WEBSITE
@mecharisdolls / handmade dolls / WEBSITE

@malavilledolls / dolls available with different skin tones, hair styles, etc. / WEBSITE

@thefreshdolls / diverse dolls that represent all children / WEBSITE

BABY ESSENTIALS + GIFTS

@modern.mama / suction bowls + plates, silicone bibs, spoon set / WEBSITE

@rootedbabyco / African inspired children’s items (teethers, meal supplies) / WEBSITE

@prettypleaseteethers / teething toys, pacifiers, silicone bibs, pacifier clips / WEBSITE

@Eizzybaby_ / silicone bibs, collapsible snack cups / WEBSITE

@simka.rose / silicone bibs, plates, nursing covers, swaddles / WEBSITE
@estella_nyc / hand-knit baby gifts / WEBSITE

@stinaandmae / bibs, changing mats, swaddle blankets and more / WEBSITE

FACE MASKS

@Henrymasks / colorful kids masks (come in 4 pack) / WEBSITE
@nsmithcollection / themed masks like Mickey Mouse, Disney princess, Spiderman, etc. / WEBSITE
@noelbynoelb / masks in fun patterns, including a DIY ‘craft mask’ / WEBSITE
@keeleystudio / reversible@noel masks in fun colors and patterns / WEBSITE
@prettydopevinyl / mermaid, pirate, superhero masks featuring Black boys and girls / WEBSITE

*many of the retailers shared below in this post also sell masks!

BOUTIQUES & RETAILERS

@kidochicago / toys, books, clothes, accessories / WEBSITE
@taylorandmax / eco-friendly, elevated children’s clothes / WEBSITE
@darlyngandco / baby items including apparel, teething toys, diapers bags, and more / WEBSITE
@kidsswagco / Canadian retailer offering kids toys, apparel, backpacks, and more / WEBSITE

@goodeeworld / curated marketplace with home and lifestyle items (including some kids items) / WEBSITE

@royalbabiesandtots / cute and affordable children’s clothing / WEBSITE

OTHER

@shoplovedua / changing baskets + Moses baskets / WEBSITE

@terico.ca / leather mats / WEBSITE
@heritagebabydesigns / ring slings / WEBSITE

@Hendrixandcompany / handmade baby photo props and monthly signs / WEBSITE

CORRECTION: I mistakenly and incorrectly listed @simka.rose as a Black-owned business. The shop is not Black-owned, but does support other Black-owned shops.