50 Black-owned kids brands to follow and shop from! ✨ from books and toys to clothes and accessories, and many more — there are so many incredible shops to support! next time you’re looking for a baby shower or birthday or ‘just because’ gift, consider ordering something from these small shops! 💛
earlier this summer, I compiled and shared a list of 25 Black-owned kids brands on Instagram. I wanted to give the list a permanent place here on my blog, plus add to the original list! below, you’ll find 50 Black-owned brands that sell all sorts of kids products, organized by category. I also shared a quick blurb about the shop, plus links to their Instagram and website to start shopping.
don’t forget: “when you buy from a small business, an actual person does a little happy dance” 💛

CLOTHING
@minifridayatl / modern kids streetwear / WEBSITE
@candidartkids / kids reversible quilted jackets / WEBSITE
@avaandisa / linen & cotton children’s wear / WEBSITE
@shopsacko / hand-dyed garments / WEBSITE
@milesandmilan / gender-neutral kids clothes / WEBSITE
@loganandgreys / handmade children’s clothes / WEBSITE
@minibrooklook / organic everyday kids wear / WEBSITE
@smallerexplorer / vintage, gender neutral clothing / WEBSITE
ACCESSORIES
PERSONAL CARE
@alaffia / body lotions, shampoos, conditioners, body products / WEBSITE
PUZZLES, GAMES, & BOOKS
@braveandkindbooks/ indie kids bookshop / WEBSITE
@littlelikeskids / diverse jumbo kids puzzles / WEBSITE
@justlikemebox / monthly book subscription service / WEBSITE
DOLLS & TOYS
@harperimandolls / handmade linen keepsake dolls / WEBSITE
@mecharisdolls / handmade dolls / WEBSITE
BABY ESSENTIALS + GIFTS
@estella_nyc / hand-knit baby gifts / WEBSITE
FACE MASKS
@Henrymasks / colorful kids masks (come in 4 pack) / WEBSITE
@nsmithcollection / themed masks like Mickey Mouse, Disney princess, Spiderman, etc. / WEBSITE
@noelbynoelb / masks in fun patterns, including a DIY ‘craft mask’ / WEBSITE
@keeleystudio / reversible@noel masks in fun colors and patterns / WEBSITE
@prettydopevinyl / mermaid, pirate, superhero masks featuring Black boys and girls / WEBSITE
*many of the retailers shared below in this post also sell masks!
BOUTIQUES & RETAILERS
@taylorandmax / eco-friendly, elevated children’s clothes / WEBSITE
@darlyngandco / baby items including apparel, teething toys, diapers bags, and more / WEBSITE
@kidsswagco / Canadian retailer offering kids toys, apparel, backpacks, and more / WEBSITE
Thank you for this list. I have shopped with a few of them and the services was excellent.
Awesome!
I have been a private nanny for six years. You already know little ones need a lot of things; now multiply that 3x and it seems like I’m always shopping. Now I have a better way to support Black owned Businesses, 365!
All this experience allowed me to write my first children’s book. The website is in development, but the book is available on Amazon.com and Barnes and Nobles.
I would be honored to be featured along with these other amazing businesses
This list is amazing. I’m always looking for black owned businesses to support (Especially when shopping for my daughter)
I aspire to make this list in the future!
I started a kids hair bow line http://www.zeanieb.com. The bows are handmade my me and we offer styles in ethnic inspired prints.