50 Black-owned kids brands to follow and shop from! ✨ from books and toys to clothes and accessories, and many more — there are so many incredible shops to support! next time you’re looking for a baby shower or birthday or ‘just because’ gift, consider ordering something from these small shops! 💛
earlier this summer, I compiled and shared a list of 25 Black-owned kids brands on Instagram. I wanted to give the list a permanent place here on my blog, plus add to the original list! below, you’ll find 50 Black-owned brands that sell all sorts of kids products, organized by category. I also shared a quick blurb about the shop, plus links to their Instagram and website to start shopping.
don’t forget: “when you buy from a small business, an actual person does a little happy dance” 💛

CLOTHING
@minifridayatl / modern kids streetwear / WEBSITE
@candidartkids / kids reversible quilted jackets / WEBSITE
@avaandisa / linen & cotton children’s wear / WEBSITE
@shopsacko / hand-dyed garments / WEBSITE
@milesandmilan / gender-neutral kids clothes / WEBSITE
@loganandgreys / handmade children’s clothes / WEBSITE
@minibrooklook / organic everyday kids wear / WEBSITE
@smallerexplorer / vintage, gender neutral clothing / WEBSITE
ACCESSORIES
PERSONAL CARE
@alaffia / body lotions, shampoos, conditioners, body products / WEBSITE
PUZZLES, GAMES, & BOOKS
@braveandkindbooks/ indie kids bookshop / WEBSITE
@littlelikeskids / diverse jumbo kids puzzles / WEBSITE
@justlikemebox / monthly book subscription service / WEBSITE
DOLLS & TOYS
@harperimandolls / handmade linen keepsake dolls / WEBSITE
@mecharisdolls / handmade dolls / WEBSITE
BABY ESSENTIALS + GIFTS
@estella_nyc / hand-knit baby gifts / WEBSITE
FACE MASKS
@Henrymasks / colorful kids masks (come in 4 pack) / WEBSITE
@nsmithcollection / themed masks like Mickey Mouse, Disney princess, Spiderman, etc. / WEBSITE
@noelbynoelb / masks in fun patterns, including a DIY ‘craft mask’ / WEBSITE
@keeleystudio / reversible@noel masks in fun colors and patterns / WEBSITE
@prettydopevinyl / mermaid, pirate, superhero masks featuring Black boys and girls / WEBSITE
*many of the retailers shared below in this post also sell masks!
BOUTIQUES & RETAILERS
@taylorandmax / eco-friendly, elevated children’s clothes / WEBSITE
@darlyngandco / baby items including apparel, teething toys, diapers bags, and more / WEBSITE
@kidsswagco / Canadian retailer offering kids toys, apparel, backpacks, and more / WEBSITE