100+ Black-owned Kids Shops to Support on Small Business Saturday & Always

EDIT: Since sharing this original list, I’ve discovered and learned about even more Black-owned kids shops. While the add-ons aren’t shown in the photos, I’ve added the shop name, description, and links to IG + website below. The add-on shops are italicized. 

100 Black-owned kids brands to follow and shop from! ✨  from books and toys to clothes and accessories to face masks and mealtime essentials, and much more — there are so many incredible shops to support! with the holiday season approaching, I  wanted to gently encourage you to consider ordering something from one (or many!) of these small shops.

below, you’ll find 100 Black-owned brands that sell all sorts of products for kids, organized by category. I also shared a quick blurb about the shop, plus links to their Instagram and website to start shopping.  the categories are: clothing (organized by high-level style), accessories (hair, shoes/tights/socks), playtime (books, puzzles/games, dolls/toys), baby essentials (mealtime, diapering, miscellaneous), boutiques/retailers/marketplaces, personal care, art/home decor, and last but not least because of course, 2020 – face masks for kids! some are shops that *only* offer products for babies and kids and others (particularly in the art, home decor, personal care, and boutique categories) are for everyone with specific products also available for kids.

I believe this is important to call out the WHY behind this post. why am I sharing this roundup? why are you seeing others highlight Black-owned businesses, artists, creators, etc.? Here’s my imperfect answer. The Black community has encountered 400 years of systemic racism in America and by the numbers, this has created a huge disparity in wealth. Intentionally supporting Black-owned businesses is one way we can engage in anti-racist effort to fight this gap. There are struggles Black-owned businesses often face that many white business owners do not encounter (access to capital/loans and generational wealth, just for starters). Supporting Black-owned businesses also means you are fostering job creation, supporting local economies, and uplifting Black communities.

Representation also matters. If you are only seeing and listening to and shopping from people and businesses that look just like you, that’s a problem. As a mother, I’ve noticed just how white, elitist, and frankly, non-inclusive the “baby and kids small shop” world can be, so it’s incredibly important to give visibility to Black-owned businesses in this space. And, if you’re not in a position to shop right now, the very easiest thing to do to support small businesses is to follow, share, comment on their social media. Sign up for their emails. It’s the easiest, lowest hanging fruit when it comes to engaging in anti-racism work.

don’t forget: “when you buy from a small business, an actual person does a little happy dance” 💛

and lastly, this list was re-shared over on MOTHER! check it out over there for even more info about each shop!

CLOTHING

Minimal 

@lucylueorganics / organic baby clothing / WEBSITE
@minibrooklook / organic everyday kids wear / WEBSITE
@alf_phi / children’s clothing crafted from preloved and vintage textiles / WEBSITE
@avaandisa / linen & cotton children’s wear / WEBSITE
@loganandgreys / handmade children’s clothes / WEBSITE
@lepetitorganic / eco-friendly, vintage, handmade children’s shop / WEBSITE
@smallerexplorer / vintage, gender neutral clothing / WEBSITE
@milesandmilan / gender-neutral kids clothes / WEBSITE
@shopsacko / hand-dyed garments / WEBSITE
@yoahnewyork / gender-free ready-to-wear for the modern child. / WEBSITE
@creme.co.shop / minimal, ethically made, sustainable children’s clothing / WEBSITE

Modern/Trendy/Colorful 

@minifridayatl / modern kids streetwear / WEBSITE
@candidartkids / kids reversible quilted jackets / WEBSITE
@kamsokids / ethical kidswear inspired by African heritage / WEBSITE
@myBuddhaBabe / luxury clothes and accessories for babies and toddlers / WEBSITE
@seviinchildrensapparelcozy and comfy kids clothing / WEBSITE
@RAHLOVESBOUTIQUE / comfy and trendy kids clothes sizes 12 months – 6T / WEBSITE
@coolkidsgoods / tie-dye outfits for babies, toddlers, and kids / WEBSITE

T-shirts/Onesies 

@kammy_kids / cute, simple onesies and kids t-shirts , perfect for special occasions like baby announcements, holidays, etc /  WEBSITE
@bashbabyclothing / faith-based t-shirts and bodysuits / WEBSITE
@typicalblacktees / anti-racism apparel for the whole family / WEBSITE

ACCESSORIES

Hair 

@becauseofzoe / hair bows / WEBSITE
@rowanandcompany/ hair bows (as well as pacifier clips and teething toys!) /  WEBSITE
@shopmarlobea / versatile head wraps / WEBSITE
@hazelknots.co / handmade hair bows / WEBSITE
@phoenixrayne_ / modern headwear for kiddos / WEBSITE
@lilyfrilly /  fun, colorful, sparkly bows and other accessories (fun fact: the brand has a 6-year-old CEO!) / WEBSITE
@shop6heart / turbans and headbands / WEBSITE
@hausofheadwraps / modern and fun headbands and hair wraps / WEBSITE
@sweetmay.co / handmade hair accessories, including turbans, bows, and headbands / WEBSITE

Shoes/Socks/Tights 

@shopoliviaj / children’s socks and tights / WEBSITE
@sunandlace / leather baby and toddler shoes / WEBSITE
@tippy_tot_shoes / stylish high quality footwear for walkers and “pre-walkers”  / WEBSITE
@dionnegooding / unisex leather kids booties and sandals in African-inspired prints / WEBSITE
@fofathelabel / soft leather shoes for babies up to 18 months

PLAYTIME 

PUZZLES & GAMES 

@puzzlehuddle / diverse kids puzzles / WEBSITE
@littlelikeskids / diverse jumbo kids puzzles / WEBSITE
@paperplaywonder / finger puppets, coloring pages, paper puzzles,  puppet theater sets / WEBSITE
@theblacktoystore / hand-picked, curated children’s toys, games, books, and gifts / WEBSITE
@browntoybox / STEAM-inspired educational boxes with a book about a Black trailblazer, a hands-on activity, a toy and more! / WEBSITE

DOLLS & TOYS

@shop.opalandfig / handmade heirloom dolls / WEBSITE
@harperimandolls / handmade linen keepsake dolls / WEBSITE
@mecharisdolls / handmade dolls / WEBSITE
@malavilledolls / dolls available with different skin tones, hair styles, etc. / WEBSITE
@thefreshdolls / diverse dolls that represent all children / WEBSITE
@healthyrootsdolls / dolls and storybooks that represent and empower kids   / WEBSITE
@itsreubendoll / stylish Black and mixed race dolls and accessories /WEBSITE

BOOKS

@braveandkindbooks / indie kids bookshop / WEBSITE
@justlikemebox / monthly book subscription service / WEBSITE
@jambobooks / curated book subscription box that delivers 2-3 books each month featuring a child of color as the star / WEBSITE
@blackbabybooks / curated selection of kids books featuring Black characters / WEBSITE
@ashaybythebay / online bookstore offering tons of books for babies, kids, and teens (and adults too!) / WEBSITE
@mahoganybooks / DC-based online book shop offering books written for, by, or about people of the African Diaspora (and lots of kids books!) /  WEBSITE 
@eyeseeme_bookstore / African American Children’s Bookstore also offering  a monthly book subscription box / WEBSITE
@dittokidsmagazine / anti-bias, anti-racist magazine for kids / @WEBSITE

BABY ESSENTIALS 

MEALTIME 

@modern.mama / suction bowls + plates, silicone bibs, spoon set / WEBSITE
@rootedbabyco / African inspired children’s items (teethers, meal supplies) / WEBSITE
@prettypleaseteethers / teething toys, pacifiers, silicone bibs, pacifier clips / WEBSITE
@Eizzybaby_ / silicone bibs, collapsible snack cups /  WEBSITE
@stinaandmae / bibs, changing mats, swaddle blankets and more / WEBSITE
@AviroBabyBoutique / bibs, pacifier clips, teethers, etc. / WEBSITE
@Junobiebags / eco-friendly breastmilk storage bags / WEBSITE
@nomiandsibs/ microwave + dishwasher safe silicone labels for bottles, sippy cups, and water bottles / WEBSITE
@olaandmide / mealtime essentials for kids /

DIAPERING

@pootersdiapers /cloth diapers, natural creams, and more / WEBSITE
@crunchy_boutique / cloth diapers and other natural parenting gear and accessories / WEBSITE
@the.shine.cloth / social justice and Black pop culture-themed cloth diapers / WEBSITE

MISCELLANEOUS

@terico.ca / leather mats / WEBSITE
@estella_nyc / hand-knit baby gifts / WEBSITE
@heritagebabydesigns / ring slings / WEBSITE
@Hendrixandcompany / handmade baby photo props and monthly signs / WEBSITE
@haloandgold / laser cut wood milestone signs and party decor / WEBSITE

BOUTIQUES & RETAILERS 

@kidochicago / Chicago-based IRL and online shop offering modern and fun toys, books, clothes, accessories / WEBSITE
@taylorandmax / eco-friendly, elevated children’s clothes / WEBSITE
@darlyngandco / baby items including apparel, teething toys, diapers bags, and more / WEBSITE
@kidsswagco / Canadian retailer offering kids toys, apparel, backpacks, and more /  WEBSITE
@royalbabiesandtots / cute and affordable children’s clothing / WEBSITE
@shophappymango / Atlanta-based retailer offering nursery pieces, carseats and strollers and more / WEBSITE
@yinibinibaby / online and IRL boutique (Washington DC) specializing in handmade, cotton children’s clothing + more / WEBSITE
@thelittlearkokc / online and IRL boutique (Oklahoma City) offering baby gifts, clothing, gear, and accessories /  WEBSITE
@shopmoodbabe / curated modern kids shop / WEBSITE
@fivesunsboutique / kids goods curated from ethical and sustainable brands / WEBSITE
@Ebonyseedsco / boutique offering baby clothing, feeding accessories, and more / WEBSITE 
@littlehazelou / curated children’s goods / WEBSITE
@greenheartspink / children’s clothing boutique / WEBSITE

ONLINE MARKETPLACES CURATING BLACK-OWNED BUSINESSES 

@black.owned.baby / online marketplace curating kids + parent items from Black-owned businesses /  WEBSITE
@evrgreenbaby / online marketplace with a curated line of eco-friendly baby products and apparel from Black-owned businesses / WEBSITE

PERSONAL CARE

@carabnaturally / natural hair and skin are for babies and children / WEBSITE
@alaffia / body lotions, shampoos, conditioners, body products / WEBSITE
@bgskidsSPF 50 sunscreen for kids created by Black Girl Sunscreen / WEBSITE
@playpits / natural deodorant, perfect for entire family / WEBSITE
@sheabutterbabynaturals / handmade skincare for the entire family / WEBSITE
@eugeniashea / all natural shea butter  / WEBSITE
@Reagansanai / handmade natural & organic products for children of all ages with sensitive skin or eczema / WEBSITE

ART & DECOR

@annkelle / illustrator and textile designer selling colorful, simple art prints, kids masks, and more! / WEBSITE
@dinkymixprints / culturally diverse and empowering children’s art prints / WEBSITE
@_54kibo / unique contemporary African design items, including kids nursery decor, blankets and toys /   WEBSITE
@shoplovedua / changing baskets + Moses baskets / WEBSITE
@sustainablehomegoods /ethnical and fair trade homewares, including nursery items + small gifts for kids / WEBSITE
@goodeeworld / curated marketplace with home and lifestyle items (including some kids items) /  WEBSITE

FACE MASKS 

@Henrymasks / colorful kids masks (come in 4 pack) / WEBSITE
@nsmithcollection / themed masks like Mickey Mouse, Disney princess, Spiderman, etc. / WEBSITE
@noelbynoelb / masks in fun patterns, including a DIY ‘craft mask’ / WEBSITE
@keeleystudio / reversible masks in fun colors and patterns /  WEBSITE 
@prettydopevinyl / mermaid, pirate, superhero masks featuring Black boys and girls / WEBSITE
@izzyandliv / face masks with adjustable straps and fun patterns! / WEBSITE
@jamilletextiles / gorgeous, handcrafted masks / WEBSITE
@shonsimonco / simple, colorful masks for kids (under $4/each!) / WEBSITE
@mixedupclothing / kid-friendly masks / WEBSITE
@showtelloakland / Oakland-based concept shop offering face masks for kids (and more!) /  WEBSITE

*many of the shops offering face masks also sell other items, and many retailers shared throughout in this post also sell masks!

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