EDIT February 2021:Since sharing this original list, I’ve discovered and learned about even more Black-owned kids shops. While the add-ons aren’t shown in the photos, I’ve added the shop name, description, and links to IG + website below. The add-on shops are italicized.
EDIT: Wanted to refresh this blog post and add a few more Black-owned kids shops to the list and some updated graphics.
100+ Black-owned kids brands to follow and shop from! ✨ from books and toys to clothes and accessories to face masks and mealtime essentials, and much more — there are so many incredible shops to support! with the holiday season approaching, I wanted to gently encourage you to consider ordering something from one (or many!) of these small shops.
below, you’ll find 100+ Black-owned brands that sell all sorts of products for kids, organized by category. I also shared a quick blurb about the shop, plus links to their Instagram and website to start shopping. the categories are: clothing (organized by high-level style), accessories (hair, shoes/tights/socks), playtime (books, puzzles/games, dolls/toys), baby essentials (mealtime, diapering, miscellaneous), boutiques/retailers/marketplaces, personal care, art/home decor, and last but not least because of course, 2020 – face masks for kids! some are shops that *only* offer products for babies and kids and others (particularly in the art, home decor, personal care, and boutique categories) are for everyone with specific products also available for kids.
I believe this is important to call out the WHY behind this post. why am I sharing this roundup? why are you seeing others highlight Black-owned businesses, artists, creators, etc.? Here’s my imperfect answer. The Black community has encountered 400 years of systemic racism in America and by the numbers, this has created a huge disparity in wealth. Intentionally supporting Black-owned businesses is one way we can engage in anti-racist effort to fight this gap. There are struggles Black-owned businesses often face that many white business owners do not encounter (access to capital/loans and generational wealth, just for starters). Supporting Black-owned businesses also means you are fostering job creation, supporting local economies, and uplifting Black communities.
Representation also matters. If you are only seeing and listening to and shopping from people and businesses that look just like you, that’s a problem. As a mother, I’ve noticed just how white, elitist, and frankly, non-inclusive the “baby and kids small shop” world can be, so it’s incredibly important to give visibility to Black-owned businesses in this space. And, if you’re not in a position to shop right now, the very easiest thing to do to support small businesses is to follow, share, comment on their social media. Sign up for their emails. It’s the easiest, lowest hanging fruit when it comes to engaging in anti-racism work.
don’t forget: “when you buy from a small business, an actual person does a little happy dance” 💛
and lastly, this list was re-shared over on MOTHER and A Beautiful Mess!
@dearraffi /kids loungewear and pacifiers / WEBSITE
@candidartkids / kids reversible quilted jackets / WEBSITE
@shop.bbbaby.boutique/ onesies, jumpsuits, and other baby clothes for ages 0 – 12M / WEBSITE
@wandcoshop /fun t-shirts and sweatshirts for kids (and grown-ups) WEBSITE
@rowanandcompany/ hair bows (as well as pacifier clips and teething toys!) / WEBSITE
@shopmarlobea / versatile head wraps / WEBSITE
@hazelknots.co / handmade hair bows / WEBSITE
@phoenixrayne_ / modern headwear for kiddos / WEBSITE
@sweetmay.co / handmade hair accessories, including turbans, bows, and headbands / WEBSITE
@olliesmakerspace / name clips and accessories / WEBSITE
@shopoliviaj / children’s socks and tights / WEBSITE
@sunandlace / leather baby and toddler shoes / WEBSITE
@tippy_tot_shoes / stylish high quality footwear for walkers and “pre-walkers” / WEBSITE
@dionnegooding / unisex leather kids booties and sandals in African-inspired prints / WEBSITE
@fofathelabel / soft leather shoes for babies up to 18 months
PLAYTIME & LEARNING
PUZZLES & GAMES
@littlelikeskids / diverse jumbo kids puzzles / WEBSITE
DOLLS & TOYS
@harperimandolls / handmade linen keepsake dolls / WEBSITE
@mecharisdolls / handmade dolls / WEBSITE
@thefreshdolls / diverse dolls that represent all children / WEBSITE
@healthyrootsdolls/ dolls and storybooks that represent and empower kids / WEBSITE
@justlikemebox / monthly book subscription service / WEBSITE
@ashaybythebay / online bookstore offering tons of books for babies, kids, and teens (and adults too!) / WEBSITE
@kidsforculture / diversity and self-love flashcards and learning resources for kids / WEBSITE
@blackpearlbooks / Austin, TX based independent bookstore offering a huge selection of kids books / WEBSITE
@Junobiebags / eco-friendly breastmilk storage bags / WEBSITE
@nomiandsibs/ microwave + dishwasher safe silicone labels for bottles, sippy cups, and water bottles / WEBSITE
@pootersdiapers /cloth diapers, natural creams, and more / WEBSITE
@crunchy_boutique / cloth diapers and other natural parenting gear and accessories / WEBSITE
@the.shine.cloth / social justice and Black pop culture-themed cloth diapers / WEBSITE
@terico.ca / leather mats / WEBSITE
@estella_nyc / hand-knit baby gifts / WEBSITE
@heritagebabydesigns / ring slings / WEBSITE
@Hendrixandcompany / handmade baby photo props and monthly signs / WEBSITE
@haloandgold / laser cut wood milestone signs and party decor / WEBSITE
@sphinxandonyx / Montessori toys, blankets, play rugs, and more / WEBSITE
@shopsunnyandted / holiday wares (think: Santa mugs, Valentine’s Day hair clips, and more!) / WEBSITE
@mrbsbabybumper / baby-proofing product to help protect kids toes while using a push toy or walker / WEBSITE
BOUTIQUES & RETAILERS
@taylorandmax / eco-friendly, elevated children’s clothes / WEBSITE
@darlyngandco / baby items including apparel, teething toys, diapers bags, and more / WEBSITE
@kidsswagco / Canadian retailer offering kids toys, apparel, backpacks, and more / WEBSITE
@pippiphoorayshop / children’s clothing boutique / WEBSITE
ONLINE MARKETPLACES CURATING BLACK-OWNED BUSINESSES
@black.owned.baby / online marketplace curating kids + parent items from Black-owned businesses / WEBSITE
@evrgreenbaby / online marketplace with a curated line of eco-friendly baby products and apparel from Black-owned businesses / WEBSITE
@alaffia / body lotions, shampoos, conditioners, body products / WEBSITE
ART & DECOR
@annkelle / illustrator and textile designer selling colorful, simple art prints, kids masks, and more! / WEBSITE
@dinkymixprints / culturally diverse and empowering children’s art prints / WEBSITE
@_54kibo / unique contemporary African design items, including kids nursery decor, blankets and toys / WEBSITE
@shoplovedua / changing baskets + Moses baskets / WEBSITE
@sustainablehomegoods /ethnical and fair trade homewares, including nursery items + small gifts for kids / WEBSITE
@goodeeworld / curated marketplace with home and lifestyle items (including some kids items) / WEBSITE
@Henrymasks / colorful kids masks (come in 4 pack) / WEBSITE
@nsmithcollection / themed masks like Mickey Mouse, Disney princess, Spiderman, etc. / WEBSITE
@noelbynoelb / masks in fun patterns, including a DIY ‘craft mask’ / WEBSITE
@keeleystudio / reversible masks in fun colors and patterns / WEBSITE
@prettydopevinyl / mermaid, pirate, superhero masks featuring Black boys and girls / WEBSITE
@izzyandliv / face masks with adjustable straps and fun patterns! / WEBSITE
@jamilletextiles / gorgeous, handcrafted masks / WEBSITE
@shonsimonco / simple, colorful masks for kids (under $4/each!) / WEBSITE
@mixedupclothing / kid-friendly masks / WEBSITE
@showtelloakland / Oakland-based concept shop offering face masks for kids (and more!) / WEBSITE
*many of the shops offering face masks also sell other items, and many retailers shared throughout in this post also sell masks!
10 thoughts on “100+ Black-owned Kids Shops”
Amazing list!! Thank you for taking the time to do this!!!
Thank you for reading!
Wow! So many Shops owned by Black women and families. I’m so happy to be included with these wonderful businesses. Thank you for sharing with your audience.
Hi Lisa! Thanks for taking the time to comment! Love following your shop on IG and hoping 2021 is a huge success for you and your business! xx
This is a huge, impressive list. THANK YOU for this work and for this resource. I am sharing and spreading the word!!
Thank you so much for commenting and for sharing! Happy New Year! 🙂
How can my business be added to this amazing list. We are an online boys clothing boutique offering trendy and affordable clothing for boys ages 0-12yrs
Hi! I’d love to add you! Can you share your Instagram handle? 🙂
I’m going to echo the fact that this shows how diverse our Black business owners really are. I’m so very happy you took the time putting this together. I also appreciate how open you were to editing and including even more brands and companies, including ours. Thank you from Shakirah @mrbsbabybumper 🙂
Love this list! Thanks for compiling and sharing it.