A FEW THOUGHTS I’ve been working in the digital marketing space for 10+ years and have led influencer campaigns for many brands. When looking to partner with influencers, often times, the first thing brands/clients look at is the content creator’s follower count. While that is an important consideration for finding partners, I wanted to share more about why brands should not ONLY look at the follower count. Brands often will only look at that number, and rule who will or will not be a good brand partner. But INFLUENCE is so much more than that follower number. Brands can and should look at other data […]
120+ Black Content Creators with Under 10K Followers
